Welcome to the first official internet appearance of smock smock! After several months of hunting for fabric, haggling for zippers, designing and redesigning (and even some re-redesigning), innumerable hours of stitching and snipping, and one instance of getting my finger stuck in a sewing machine, I'm very pleased to announce that a new brand of clothing and accessories is ready to be introduced to the world. The smock smock line features items made using the traditional technique of smocking, an effect achieved by making dozens of very, very tiny gathers in the fabric to create ornamental patterns and shapes.
Don't let the "traditional" aspect of it fool you, though! Smocking may date back to the Middle Ages, but you certainly don't need to dress like you're from the dark days in order to make it work for your wardrobe. Though the passing of several centuries hasn’t made smocking any less time consuming, it can be adapted very successfully to modern styles in order to lend an element of detail and intricacy rarely seen in today's mass produced garments. The items created by smock smock all take inspiration from current trends and combine them with handcrafted elements that are sure not to pass unnoticed.
Look out for smock smock at shows in the Ottawa area and a forthcoming Etsy shop!
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